Unified history
Gifts from QR, terminal, kiosk and online appear on the same profile.
Running the organisation
Supporter CRM
Every gift, from every channel, attaches to one supporter profile — so the organisation can see who supports it, how often, and for what.
- One history per donor
- Segmentation by behaviour and channel
- Strict boundaries per organisation
What it includes
Without a CRM, an organisation has transactions. With one, it has supporters.
Segmentation
Grouping by behaviour, channel, campaign and giving frequency.
Recurring donors
Who gives consistently, who stopped and when.
Campaign participation
Which campaign brought which supporter.
Communication
Communication based on the consent records the organisation itself keeps.
The organisation's data
Profiles belong to the organisation that collected them and are not automatically shared with others.
How it works
- 01
The gift is recorded
Every contribution is recorded with its channel, point and time.
- 02
A profile is created
Later gifts from the same supporter attach to the same profile.
- 03
Grouping
The organisation groups supporters based on actual behaviour.
- 04
Communication and continuity
The relationship continues from what the organisation already knows.
What it connects to
The CRM is not a separate product — it is the other side of the donations.
Donation channels
Every channel feeds the same supporter profile.
Recurring support
The state of regular support is visible on the profile.
Donation documentation
Donor details feed the documentation where it is required.
Reporting
Unique and repeat donors, average gift, repeat rate.
Frequently asked questions
Is data shared with other organisations?
No. Profiles and personal data are not automatically shared between organisations.
Who controls access?
The organisation itself, through roles and permissions for its own users.
What about the GDPR?
Personal data is processed under the GDPR (EU 2016/679), on a purpose and minimum-access basis.
See your supporters, not just your transactions
Talk through what your organisation's supporter record would look like.